As of 24th July 2018, Google Chrome (as well as some other browsers) made all HTTP websites ‘Not Secure’ in an effort to make the Internet a more secure place for web users. Sound confusing?
We can break it down for you.
WHY THE HECK DO WEBSITES NEED TO BE SECURE?
Do you go to an ATM and let the person behind you see your pin? Then leave your bank card in the machine? Of course not. That would be pretty stupid… And even when you know you won’t forget your card, you still cover the keypad up, right? (You’re lying if you don’t)
Well, websites have the same basic principle.
You see the little “https://” in front of our URL? That is the hand covering the keypad.
AKA our website is secure. Therefore, when you enter your contact information, we are essentially stopping someone taking those details.
If our URL had “http://” (which in more complicated terms means Hypertext Transfer Protocol) before the web address, you would see this bad boy:
This warning is making website users increasingly conditioned to identify when a site is secure vs. insecure. And with such knowledge, this gives secure websites a larger sense of professionalism and credibility. They can be trusted and care about your details. This is especially important for business websites that use their website as part of their brand (which all should!)
But what does it mean to have a website that isn’t “secure?” Ultimately, it means anything you enter into that website is easily obtainable from those who wish to get the information. Passwords, card details, contact details, usernames etc. So be sure to see if a website has the padlock (secure) or an exclamation mark (not secure).
DOES IT MATTER? HELL TO THE YES.
So not only is your businesses integrity at stake with browsers screaming “DON’T USE THIS WEBSITE” (well, kinda) but any information that a customer would submit to a website can be viewed if an attacker is able to intercept the information. Without SSL (Secure Sockets Layer) your details can be lifted as plain text.
Whereas with SSL, which is used on secure sites, the information is encrypted so that even if the data is retrieved by a hacker, they will not be able to read the data. So yeah, secure sites are needed unless you want no one to use your website.
If you don’t have it, you can guarantee your potential customers will not want to put this personal data at risk no matter how good the service is or how much information is required.
BENEFITS OF SWITCHING TO HTTPS
- Improves Google SEO
- Give your website security and privacy
- Helps the credibility of your site
- Improves customer confidence
- Makes your website faster to use
- Public WIFI usage is now safer
Even if your website doesn’t use private or sensitive data, it still has many benefits to your company. Plus you don’t want anyone to be freaked out by the read text in their search boxes.
Need some help making your website secure? Hello there!
CoodenWeb can offer a fully encrypted site compatible with Google’s new stance on internet security. Simply contact us today and we will be happy to help.