You look at a website and sometimes there are things missing… You feel that the website needs something.
And then there are times when you visit a website and there are 900 pages, widgets, colours, forms… All of which completely destroy the design and the usability of the site. This will probably make you never want to return because you closed the browser window with a migraine.
But does your website do the same to others? How do companies create the perfect balance with their web pages?
WHAT EVERY WEBSITE NEEDS TO HAVE
Some sites may seem too simple, some not so. It can be easy to get carried away with web content, making it not so user-friendly.
These below tips will help you in ensuring your website has everything it needs.
COLOUR SCHEME AND BRANDING
Branding… It’s a fancy word for colour schemes, logos, fonts etc.
Again, this has a blog post of its own because there is SO much branding can offer. But to give an example, large companies such as Coca-Cola have branding that consists of:
- A well-known logo,
- A minimum of two colours, maximum of four (for different Coca-Cola products). These include, most famously, white and red also silver and black.
It’s recognisable and consistent throughout their advertising and has been the same for decades. And this is because of the nostalgic value. Can you imagine if Coca-Cola suddenly changed their logo? There would be riots (maybe).
But you can also look at companies such as Microsoft. They have rebranded on numerous occasions. Why?
Because technology evolves, becomes modernised and more streamlined. So a technology company’s branding should also evolve too.
Therefore, when it comes to your branding you have to wonder, “does it match my business? Is it suited to the product or service I am selling and who I am trying to sell it to?”
Other things to think about: Is your branding consistent? Are you using different colours on your marketing? Are your fonts legible?
Basically, it needs to be clean, tidy and the same throughout!
A MAXIMUM OF 10 PAGES, MINIMUM OF 5
Pages upon pages of content are not going to help your business. Everything should be organised, neat and user-friendly.
A good example of pages for a business selling products or services would be:
- About Us
- Book Now
- Contact Us
Try and keep the information as condensed as possible. Too many options can throw people off, so try and keep everything in one place. This will create a lower risk of broken links.
AN ABOUT US PAGE
Keeping it short and sweet, this page is dedicated to showing off who you are as a business and what you can do for your potential clients and what you currently do for your existing ones.
This page doesn’t need to be crammed with too much information but be sure to include:
- Your name or company name, where you are located and when you established the business,
- What it is you do,
- Why you are so good at it,
- What people love about you (it’s a good time to add some testimonials)
- A call to action e.g “Contact us today for a free quotation”
A CONTACT US PAGE
Your clients need to contact you somehow, don’t they?
Ensure you have a contact us page with a form as well as an email address. Include a telephone number, address (if applicable) as well as opening hours so clients know when they can contact you.
It’s also handy to have a map included so customers can pinpoint your location, should they need to travel to you.
MAIN (NEAT) MENU
Keeping with the theme of tidy, usable websites leads us to the menu…
The menu is where your audience will be looking to find information. So your main pages should be included. You can even create sub items in the menu. Like the below:
Prices and Get A Quote are directly connected so we decided to have it as a drop-down menu. Another example of this can be found on another website we designed:
Imagine having all of those pages in the main menu… It would be a nightmare.
Tiny, grainy images do not scream “I AM A PROFESSIONAL BUSINESS“.
As consumers, we are very visual. And high-quality websites, with high-quality images, promote a high-quality service.
As for stock images? Well, you need to be picky. And whatever you do, please never ever save a stock image with the company logo sprawled across it.
Buy them and check the licencing before using them.
FRESH, UP-TO-DATE CONTENT
Don’t you DESPISE visiting a website for a hyperlink to not work?
Or do you ever click on a link on your phone and the page DOES NOT EXIST.
Yeah, us too.
Every so often, check your web links, check your pages and try them on any device you can get your hands on.
Oh, and be sure all of your contact information, prices and products are all up-to-date.
It’s also a good idea to have a blog to keep your audience updated too. More info on that here.
Does your website have all of this? If yes, then fab. Your website is probably awesome. But if not, it’s time to sit down and work out what is missing or if you have way too much going on. Download our checklist below to see if you have everything you need and be sure to contact us if you need any assistance.